the story

Ayala is a pharmaceutical company with offices in the United States and Israel, dedicated to developing targeted therapies specifically for patients living with rare and aggressive diseases. Graphroots Design consulted with Ayala on website user experience strategy and design. During the strategy and research process, Ayala gained valuable insight into audience behaviors and received detailed website information architecture and content recommendations. The new website was launched in March, 2020. 

Website UX Strategy

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