Services
Brand Strategy & Design
UX Strategy
Website Development
Messaging
SEO
Fundraising Campaign Strategy
Analytics
The Challenge
Access to Independence (A2I), a Center for Independent Living serving San Diego, Imperial, and Honolulu counties, has empowered people with disabilities since 1976. Despite decades of impact and a deeply mission-driven staff, A2I faced challenges in communicating its full scope of work.
The brand lacked consistency, the website was outdated and difficult to navigate, and the team needed clearer tools to engage both partners and donors. Leadership sought to reintroduce A2I to its community, strengthen its digital presence, and increase sustainable funding.
The goals were clear:
Strengthen brand positioning and unify internal understanding
Modernize the website to improve accessibility and user experience
Clarify messaging for clients, partners, and donors
Build a stronger foundation for fundraising and donor growth
Our Approach
Graphroots Design guided A2I through a complete brand and digital transformation beginning with discovery and a collaborative workshop process. Together, we identified the organization’s strengths, challenges, and opportunities for growth, resulting in a strategy that connected internal culture with external impact.
Brand Strategy & Design
We positioned A2I as a trusted community hub that empowers people with disabilities through advocacy and personalized support. The new messaging emphasized empowerment, inclusion, and resilience, supported by a refreshed visual identity with warm, accessible colors and approachable typography.
Website Redesign
We created a custom WordPress website in Elementor to unify A2I’s California and Hawaii locations. The new site features streamlined navigation, WCAG-compliant accessibility, clear service descriptions, and easy-to-use referral and donation forms. It also integrates SEO best practices, analytics tracking, and a scalable admin system for ongoing updates.
End-of-Year Fundraising Campaign
To boost unrestricted revenue, we developed a full year-end giving campaign, including email, social media, direct mail, and a dedicated landing page. Centered on A2I’s Care Basket Fundraiser, the campaign paired data-driven storytelling with emotional visuals to engage donors and strengthen community relationships.
The Solution in Action
The outcome was a cohesive brand and digital ecosystem that reflects A2I’s mission of empowerment and inclusion. The website provides a seamless experience for users, while the new messaging helps the team communicate its value with clarity and confidence.
The Care Basket campaign reintroduced A2I to healthcare and community partners, increasing awareness and donor engagement. With new systems in place, the organization now has measurable tools to track and sustain its growth.
The Takeaway
Through strategy, design, and storytelling, Graphroots Design helped Access to Independence evolve from a misunderstood service provider into a recognized leader in disability inclusion. The refreshed brand, website, and campaigns now amplify A2I’s mission to empower resilience and build community across every channel.
