Services
UX STRATEGY
UI DESIGN
CONTENT STRATEGY
SEO
MESSAGING
WEBSITE DEVELOPMENT
ANALYTICS
A/B TESTING
The Challenge
With over 60 years of global impact, Brother’s Brother Foundation (BBF) needed a digital presence that reflected both its legacy and its evolution. The existing site was dated and difficult to navigate—especially for younger visitors.
The goals were clear:
Reach and engage younger donors
Modernize the user experience
Maintain transparency and trust with long-time supporters
Integrate seamlessly with existing fundraising systems
Build a measurable framework for ongoing optimization
Our Approach
We built a responsive, emotionally resonant WordPress website integrated with Luminate Online, designed to drive conversions through storytelling and clarity. Key elements included:
Streamlined navigation
SEO-driven content strategy
Interactive transparency tools
Optimized donation experience
Analytics and A/B testing framework
The Solution in Action
BBF’s new website launched with a modern, mobile-first design and refreshed messaging built around accessibility, clarity, and impact.
To validate design choices, we ran multiple A/B tests:
A homepage donation form test comparing pre- and post-launch versions increased total transaction amounts by $2,709 (an 89.5% confidence rate).
A Disaster Relief popup test produced a 100% statistical confidence level and a $2,115 increase in donation revenue, proving the power of strategic design paired with behavioral insight.
The Takeaway
By pairing modern design with measurable strategy, Graphroots Design helped Brother’s Brother Foundation bridge the gap between heritage and innovation—ensuring their mission to deliver hope and healing continues to resonate with the next generation of changemakers.
