Services
Brand Strategy & Design
Messaging Framework
Squarespace Website UX and Design
Positioning & Audience Definition
The Challenge
Calloway Stern Group, a Charleston-based consulting firm founded by nonprofit executives Katy Calloway and Daniel Stern, helps small and mid-sized organizations overcome leadership and fundraising challenges with empathy, insight, and real-world experience.
Despite a strong reputation and loyal clients, their public brand didn’t reflect who they were becoming. The firm’s visual identity and messaging were inconsistent, relying on word-of-mouth and personal networks to communicate credibility. Their presence needed to evolve — to look and sound as sharp, strategic, and distinctive as the work they deliver.
The goals were clear:
Redefine the brand identity to align with their bold, modern personality
Clarify positioning and messaging to communicate authenticity and authority
Design a cohesive visual system that differentiates them from traditional consultants
Lay the foundation for a scalable website and digital presence
Graphroots Design began with an intensive Pathfinder brand discovery, interviewing the founders and distilling their values, client experiences, and goals into a unified strategy. We uncovered a story of partnership and disruption — two nonprofit insiders who are reshaping how consulting feels and functions.
Brand Strategy & Messaging Framework
The new brand positioning centers on Calloway Stern’s lived experience in the nonprofit world and their ability to help leaders find focus in times of complexity. We defined four core pillars — Expertise, Trust, Clarity, and Results — to ground every aspect of the brand.
“Calloway Stern is the trusted partner that helps nonprofit leaders navigate complexity with clarity, authenticity, and results — informed by the lived experience of nonprofit executives who have been in your seat.”
The new messaging framework introduced a confident yet candid voice that speaks to nonprofit leaders as peers, not outsiders — direct, human, and clear.
Brand Redesign
Visually, the rebrand translates these same traits into a bold, confident, and modern identity. We designed a logo system and color palette that reflect sophistication with edge — signaling authority while maintaining approachability. The aesthetic walks the line between corporate credibility and creative rebellion, reflecting Calloway Stern’s unique place in the nonprofit consulting space.
Digital Strategy
We mapped the structure and narrative for a new website to act as a credibility engine — using case studies, testimonials, and thought leadership to highlight real-world results. Every design and content decision reinforced the brand’s central promise: authentic guidance, grounded in experience.
The Solution in Action
The result is a complete brand transformation — from voice to visuals — that captures Calloway Stern’s identity as trusted peers and industry rebels. The rebrand unifies their tone, look, and digital strategy under a single, clear message of credibility and originality.
Now, the firm’s website, proposals, and client materials all express the same story: Calloway Stern is not just another consultant; they’re redefining how expertise looks, feels, and leads in the nonprofit world.
The Takeaway
By combining brand strategy, design, and storytelling, Graphroots Design helped Calloway Stern Group evolve from a referral-based consultancy into a confident, nationally positioned brand. The rebrand bridges who they are with where they’re headed — bold, credible, and unmistakably original — ushering in a new era for nonprofit consulting.
